digilib@itb.ac.id +62 812 2508 8800

BRAND EQUITY ANALYSIS OF X

35 views
Save At List
Penulis : IKHSAN MASHUR PRATAMA (NIM 19007115)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Drs. Herry Hudrasyah, MA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Brand equity, brand image, enhance service quality, customer's satisfaction, customer's loyalty
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 05 Jul 2012

2010 TA PP IKHSAN MASHUR PRATAMA 1-COVER.pdf

2010 TA PP IKHSAN MASHUR PRATAMA 1-BAB 1.pdf
2010 TA PP IKHSAN MASHUR PRATAMA 1-BAB 2.pdf
2010 TA PP IKHSAN MASHUR PRATAMA 1-BAB 3.pdf
2010 TA PP IKHSAN MASHUR PRATAMA 1-BAB 4.pdf
2010 TA PP IKHSAN MASHUR PRATAMA 1-BAB 5.pdf
2010 TA PP IKHSAN MASHUR PRATAMA 1-PUSTAKA.pdf

This research was conducted in two methods, both qualitative and quantitative. Qualitative methods conducted by collecting data through direct interviews to a number of customers and marketing manager of Indovision. The quantitative method was done by distributing questionnaires to 170 customers of X in Jakarta and Bandung. There are only 132 of 170 questionnaires that valid and used in this research.

Artikel Terkait