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CASE STUDY: THE LOW SALES OF X COMPARED WITH Y IN 4X2 MINI MEDIUM CAR SEGMENTATION

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Penulis	:	RATU EVELIEN KRISTIANTIE (NIM 19007024)
Kontributor / Dosen Pembimbing	:	Pembimbing: Dr. Mustika Sufiati Purwanegara
Jenis Koleksi	:	Tugas Akhir
Tahun Terbit	:
Penerbit	:	Sekolah Bisnis dan Manajemen
Fakultas	:	Sekolah Bisnis dan Manajemen
Subjek	:
Kata Kunci	:	business competition landscape, current market situation, consumers' perception, consumersÃ‚Â’ attitude, STP analysis, marketing mix, buying decision
Sumber	:
Staf Input/Edit	:	Vika Anastasya Kovariansi Vika Anastasya Kovariansi
File	:	7 file
Tanggal Input	:	23 Jul 2012

2010 TA PP RATU EVELIEN KRISTIANTIE 1-COVER.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-BAB 1.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-BAB 2.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-BAB 3.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-BAB 4.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-BAB 5.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP RATU EVELIEN KRISTIANTIE 1-PUSTAKA.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

Therefore, this case study aims to identify factors that influencing customer in car buying decision, identify customers' perception and consumers' attitude towards X and Y, and to provide a suggestion for company improvement, based on the results analysis that also combined with theoretical foundation.