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APPLICATION OF EXPERIENTIAL MARKETING IN A THEME PARK

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Penulis	:	SITI NOOR AZIMA RAJASA (NIM 19007121)
Kontributor / Dosen Pembimbing	:	Pembimbing: Ir. Budi Permadi Iskandar
Jenis Koleksi	:	Tugas Akhir
Tahun Terbit	:
Penerbit	:	Sekolah Bisnis dan Manajemen
Fakultas	:	Sekolah Bisnis dan Manajemen
Subjek	:
Kata Kunci	:	Experiential Marketing
Sumber	:
Staf Input/Edit	:	Vika Anastasya Kovariansi Vika Anastasya Kovariansi
File	:	7 file
Tanggal Input	:	23 Jul 2012

2010 TA PP SITI NOOR AZIMA RAJASA 1-COVER.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-BAB 1.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-BAB 2.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-BAB 3.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-BAB 4.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-BAB 5.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

2010 TA PP SITI NOOR AZIMA RAJASA 1-PUSTAKA.pdf

PUBLIC Open In Flip Book Vika Anastasya Kovariansi

To analyze the X's performance, theories applied are: marketing communication and experiential marketing. X is not only succeed in increasing the number of visitors, it also succeed in maintaining the relationships between their sponsors.