Perpustakaan Digital ITB

The methodology used in this final assignment is qualitative research study as the research question starts with what and how nature. So the topic needs to be explored and to be described what is going on. To gather the required data for this research, author has use primary and secondary data study. Depth interview and observations regarding the situation of local game commercialization serves as primary data. It is focused to the local game developers, publisher and video gamers as costumers Literature study, journals, articles, industrial expert analysis serves as secondary data. Case studies are used to share the participant’s view and the lesson learned from them. This research was designed to see the effectiveness of commercialization strategy performed by local game developers.