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REPEAT CUSTOMER'S PERCEPTION ABOUT THE INCREASED PRICE COMPARED TO FACILITIES ADDITION GIVEN BY X HOTEL BANDUNG

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Penulis : ANDIKA WIRADIPUTRA (NIM 19007022)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dr. Reza Ashari Nasution
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Customer perception, repurchase intentions, rebranding, increased price
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 21 Jun 2012

2010 TA PP ANDIKA WIRADIPUTRA 1-COVER.pdf

2010 TA PP ANDIKA WIRADIPUTRA 1-BAB 1.pdf
2010 TA PP ANDIKA WIRADIPUTRA 1-BAB 2.pdf
2010 TA PP ANDIKA WIRADIPUTRA 1-BAB 3.pdf
2010 TA PP ANDIKA WIRADIPUTRA 1-BAB 4.pdf
2010 TA PP ANDIKA WIRADIPUTRA 1-BAB 5.pdf
2010 TA PP ANDIKA WIRADIPUTRA 1-PUSTAKA.pdf

In order to please the repeat guests, X Hotel Bandung has focused their marketing promotion to the repeat guests. The management concerns to the repeat guests perception about the additional price. It is very important to X Hotel bandung in evaluating this issue in order to keep the repeat guests to come back to X Hotel Bandung. X Hotel Bandung is able to increase satisfaction of repeat guests.

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