Perpustakaan Digital ITB

Teras Nyemil is culinary business founded in Bandung City. Since the beginning of its establishment in 2015, the company focuses on unique light meal and desserts. There are 2 type of main product, sweet and salty. Main differences of product is on its visual and packaging. With its strategic location on Jalan Riau Bandung, Teras nyemil bring its product concept easy to eat everywhere and anywhere, although nowadays, its selling is dominated by offline selling. In 2016, there is a big decrease in perfocmance of Teras Nyemil. Sales are drop, whereas the product differentiation is high, the location also strategic. In contrast with previous year 2015 since it opened , the selling always surpassed the target despite depends on offline selling only. By the end of 2016, the sale of Teras Nyemil was reduced by 50%. By knowing this fact, need some serious action to return the business performance back to normal or be better. To fix this problem, the first step that needs to be done is to analyze the internal and external conditions. In the external analysis, we uses PEST Model, Porter’s 5 Forces and SWOT Analysis. Market condition also being analyze to know its real issue. For internal review, deep understanding of Teras Nyemil is do by analyze 6Ps Marketing Mix and Business Model. Business strategy generated after conducting analysis of all aspects, and be explained in new business model, and new marketing mix 6p Plan, new selling strategy. And to make sure the plan that been made is systematically going well, we also make timeline