Perpustakaan Digital ITB

Nowadays tourism is a phenomenon that is part of people lifestyle. Both natural and artificial attraction always becomes a magnet in determining style of vacation. The rapid change of human civilization especially in technology also brings transformation in the tourism industry. Moreover, tourism phenomenon becomes development element of social, economic, and environmental. Utilization of resources and appropriate management planning could bring the tourism industry as the valuable contribution in a region. In Indonesia, especially Bandung which already well-known as region that has many attraction resources and become favorite choice for vacation. As tourism destination, tourism provider in Bandung must develop some strategies according to many tourism attractions offered to tourists. Development tourism destination not only talks about to attract tourist attention but also find out the way to becomes priority by tourist and never lack of visitors towards in maintaining sustainability business. In addition, market dynamics becomes challenge for tourism provider regarding vulnerable of change. Therefore, by understanding tourist preferences as market centric becomes a fundamental in formulating a strategy. The agent-based modeling method is conducted to analyze the tourism market pattern change in the interaction with the environment. By applying several scenarios to predict changes in the pattern of the number of tourist visits through the elements analyzed in a modeling program. The results of the scenarios applied to the model, can be concluded that in tourist travel decisions are strongly influenced by social factors, especially information. Tourism provider can use those findings as strategy to increase tourist visitation.