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MEASURING THE BRAND AWARENESS OF X BRAND

Penulis : TIARA LUCIANA DEVI (NIM 19007048)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Budi Permadi Iskandar, MSP.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : brand, brand awareness, brand rejuvenation, brand element
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 23 Jul 2012

Seeing what happened, this paper made in order to measure the brand awareness of X. The observation will be done to the travel agencies in Jakarta and people in Bandung. The travel agencies selected to be respondent because one of the hotels' partner is the travel agency, while people in Bandung were chosen because the location of X is in Bandung. The observations were held by interviewing travel agencies and spreading the questionnaires to the people in Bandung

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