Perpustakaan Digital ITB

Credit cards are a type of retail transaction settlement (retail) and credit system, whose name is derived from a plastic card issued to users of the system. The main advantages of transactions using credit card compared to transactions using cash are practical and safety. With a credit card people no longer need to carry much cash that make this thing very practical. And of course by bringing over fewer cash will make people safer from the threat of criminals. In addition, credit card holders are also provided other facilities by the credit card issuer, in this case the banks such as discount offering in certain store which is sales promotion programs to increase usage of credit cards. To that end, the bank as credit card issuers are competing for the best offer to attract the card holders. This is all because now the credit card products/services of the banks is relatively quite the same. Competitive advantages are distinguished by the level of creativity and effectiveness of promotional programs, usage, and quality of customer service management. In this study, the writer will try to examine the effectiveness of Bank X promotional programs by using data transactions that occur in the XYZ Resort & Cafe during the year 2009. Writer will see how far the impact of this sales promotion program on sales volume and whether the cost is comparable with the result obtaned.