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ANALYSIS OF BRAND AWARENESS AND PERCEPTIONS OF X'S TARGET CUSTOMER IN BANDUNG TOWARD XYZ

Penulis : MARIA FRANSISKA NATALIA (NIM 19007132)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dr. Reza Ashari Nasution, ST.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : brand awareness, preferred brand, brand perception
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 18 Jul 2012

A research is conducted to know what the knowledge and behavior of youth customers in X about/toward XYZ brand is. The research is conducted by distributing questionnaire to 100 respondents in malls in Bandung, who have X stores age 15-19 years old, to know how the respondents brand awareness toward XYZ, they prefer XYZ or not, and what the customer perception toward XYZ is.

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