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MEASURING THE EFFECTIVENESS OF GREEN ADVERTISING USING AIDA MODEL

Penulis : LOUIS PHILIP CHANDRA (NIM 19006130)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Drs. Herry Hudrasyah, M.A.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : in-store promotion, Awareness, AIDA model, effective
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 10 Jul 2012

2010 TA PP LOUIS PHILIP CHANDRA 1-COVER.pdf

2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 1.pdf
2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 2.pdf
2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 3.pdf
2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 4.pdf
2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 5.pdf
2010 TA PP LOUIS PHILIP CHANDRA 1-PUSTAKA.pdf

Advertising has become one of the most important aspects for promoting products or services that the company wants to offer. The main purposes of advertisement are to introduce the market about the products or services, creating brand recall and brand awareness, and to inform the product knowledge and benefits to the customer.

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