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CONSUMER PERCEIVED VALUE ANALYSIS OF INCUMBENT AND NEW BRANDS

Penulis : IFAD ARDIN (NIM 19007101)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dr. Reza Ashari Nasution
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Consumer Perceived Value, Innovation, Advertising, Cigarette Industry
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 05 Jul 2012

2010 TA PP IFAD ARDIN 1-COVER.pdf

2010 TA PP IFAD ARDIN 1-BAB 1.pdf
2010 TA PP IFAD ARDIN 1-BAB 2.pdf
2010 TA PP IFAD ARDIN 1-BAB 3.pdf
2010 TA PP IFAD ARDIN 1-BAB 4.pdf
2010 TA PP IFAD ARDIN 1-BAB 5.pdf
2010 TA PP IFAD ARDIN 1-PUSTAKA.pdf

Business is competition. Not only for new brand, incumbent brand also involved within competition. According to Tracey & Wiersema, incumbent brand have to implement three disciplines of market leader: operational excellence, customer intimacy and product leadership. It mean every brand should continuously developing. Based on Kotler, new brand should do something different or new when they penetrate market. Both of incumbent brand and new brand have to do innovation to be able conquer the market.

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