Perpustakaan Digital ITB
2009 TA PP GILANG SHANAHAN 1-COVER.pdf
2009 TA PP GILANG SHANAHAN 1-BAB 1.pdf
2009 TA PP GILANG SHANAHAN 1-BAB 2.pdf
2009 TA PP GILANG SHANAHAN 1-BAB 3.pdf
2009 TA PP GILANG SHANAHAN 1-BAB 4.pdf
2009 TA PP GILANG SHANAHAN 1-BAB 5.pdf
2009 TA PP GILANG SHANAHAN 1-PUSTAKA.pdf
Perception is a process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. There are two types of stimuli, primary and secondary. The understanding of both of these stimuli is important because both of this stimuli combined with consumer capability to receive the stimulus will affect the perception of consumer. The researcher also explores the attitude side of consumer with the use of intention-to-buy scales. The researcher analyzed the frequency with semantic differential scale to see the tendency of answer given by respondent. The data are later used for z-test to test the hypotheses. The data are also used later for cross tabs analysis to see whether there are any connection between demography and the answering tendency. The researcher gained the data through interviews and questionnaires in which is spread to 205 person