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THE INFLUENCE OF AWARENESS, ASSOCIATION, AND PERCEIVED QUALITY TOWARD CUSTOMER LOYALTY

Penulis : DEBBY PRAZNA OKKY (NIM 19006112)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Evo S. Hariandja, MM.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Awareness, Association, Perceived Quality, Brand Equity, Customer Loyalty
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 21 Des 2011

2009 TA PP DEBBY PRAZNA OKKY 1-COVER.pdf

2009 TA PP DEBBY PRAZNA OKKY 1-BAB 1.pdf
2009 TA PP DEBBY PRAZNA OKKY 1-BAB 2.pdf
2009 TA PP DEBBY PRAZNA OKKY 1-BAB 3.pdf
2009 TA PP DEBBY PRAZNA OKKY 1-BAB 4.pdf
2009 TA PP DEBBY PRAZNA OKKY 1-BAB 5.pdf
2009 TA PP DEBBY PRAZNA OKKY 1-PUSTAKA.pdf

The objective of this study was to determine whether the Awareness, Association, and the Perceived Quality have a significant impact on customer loyalty. In order to know how much influence of Awareness, Association, and Perceived Quality toward customer loyalty, in this research is being used the factor analysis method, frequency analysis, and regression analysis. Frequency analysis carried out to obtain a picture of the respondent's profile and to know the response from respondents for each variable. While factor analysis and regression analysis performed to determine the correlation between awareness, association, and perceived quality toward customer loyalty.

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