digilib@itb.ac.id +62 812 2508 8800

CONSUMER ACCEPTANCE ON PLASTIC BAG USAGE

Penulis : ANNISA AYU VINANDITA (NIM 19006121)
Kontributor / Dosen Pembimbing :
  • Pembimbing: DR. Mustika Sufiati Purwanegara, M.Sc.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Global Warming, Green Bag, Consumer Acceptance, Perception
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 09 Des 2011

2009 TA PP ANNISA AYU VINANDITA 1-COVER.pdf

2009 TA PP ANNISA AYU VINANDITA 1-BAB 1.pdf
2009 TA PP ANNISA AYU VINANDITA 1-BAB 2.pdf
2009 TA PP ANNISA AYU VINANDITA 1-BAB 3.pdf
2009 TA PP ANNISA AYU VINANDITA 1-BAB 4.pdf
2009 TA PP ANNISA AYU VINANDITA 1-BAB 5.pdf
2009 TA PP ANNISA AYU VINANDITA 1-PUSTAKA.pdf

In this research, researcher wants to know the acceptance from people in general, consumer in focus towards Green Bag product. The acceptance could be measure by many things. In this research, researcher used 3 variables to measure the acceptance, which are product characteristics, adoption rate, and communication strategy.

Artikel Terkait