digilib@itb.ac.id +62 812 2508 8800

Learning from HGTV: Media Convergence and Design Branding in America

Penulis : SAMUEL DODD [-]
Kontributor / Dosen Pembimbing :
  • -
Jenis Koleksi : Jurnal elektronik
Penerbit : Lain-lain
Fakultas :
Subjek :
Kata Kunci : Design, branding
Sumber : Design Issues. Spring2016, Vol. 32 Issue 2, p53-63. 11p
Staf Input/Edit : Noor Pujiati.,S.Sos  
File : 1 file
Tanggal Input : 20 Feb 2019

2018_EJRNL_PP_SAMUEL_DODD_1.pdf
Terbatas Noor Pujiati.,S.Sos
» ITB

The article examines Home and Garden Television (HGTV), which was founded in 1992 by the television broadcasting executive Ken Lowe, who was then working at the EW Scripps Company. Particular focus is given to how HGTV relates to media convergence and design branding in the U.S. Additional topics discussed include the network's devotion to home improvement, how HGTV relates to consumerism and defines what is desirable to homeowners, and the diversity of families depicted on the network. The HGTV Dream Home contest is also explored.

Artikel Terkait