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INNOVATION FOR BOOSTING THE CURRENT PERFORMANCE OF A PRODUCT

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Penulis : RIZANI IMANIAR (NIM 19007019)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Leo Aldianto, MBA, MSc.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : NPD (New Product Development) Steps, Marketing Strategy
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 23 Jul 2012

2010 TA PP RIZANI IMANIAR 1-COVER.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-BAB 1.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-BAB 2.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-BAB 3.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-BAB 4.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-BAB 5.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi
2010 TA PP RIZANI IMANIAR 1-PUSTAKA.pdf
PUBLIC Open In Flipbook Vika Anastasya Kovariansi

Innovation is an important topic in the study of economics, business, entrepreneurship, design, technology, sociology, and engineering. In innovation, there a step of innovation such as Idea Generation, Idea Screening, Concept Development and Testing, Business Analysis, Beta Testing and Market Testing, Technical Implementation, Commercialization (often considered post-NPD), New Product Pricing. These steps may be modified as needed. In short, all of these steps could be classified as the preparation/planning phase. But, the writer think that this preparation phase is very important because this stage is very influential in the success of a new product that will be released/will be launched to the market.

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