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BRAND AND DISTRIBUTION CHANNEL AS IMPORTANT FACTORS IN DEVELOPING A NEW BUSINESS BRAND

Penulis : MUHAMAD BAGUS AMINULLAH (NIM 19006093)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dwi Larso, Ph.D.
Jenis Koleksi : Tugas Akhir
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : clothing, retail business, brand management, marketing strategy
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 16 Mar 2012

2010 TA PP MUHAMAD BAGUS AMINULLAH 1-COVER.pdf

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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-BAB 1.pdf
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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-BAB 2.pdf
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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-BAB 3.pdf
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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-BAB 4.pdf
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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-BAB 5.pdf
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2010 TA PP MUHAMAD BAGUS AMINULLAH 1-PUSTAKA.pdf
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In this final project, the author uses historical data, interviews with relevant parties, and several theories. This research objective is to improve For Our Indonesia performance in clothing business in creative industry. From the analysis, brand and marketing have the most important things in starting business. Especially, the right marketing strategy can create a new brand image in the market.

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