Perpustakaan Digital ITB

The Government of Indonesia has mandated an accelerated solar power to strengthen energy security, reduce emissions, and diversify its coal-dominated generation mix under the RUPTL 2025–2034. PT PLN (Persero), state-owned electricity company, is obliged to lead this program, valued at approximately USD 71.3 billion through 2034. This research applies a qualitative strategic-management approach, combining external analysis (general environment, industrial environment and competitor environment analysis) with internal analysis (resource based, VRIO and value chain analysis), following the framework of Hitt, Ireland, and Hoskisson (2019). Data were gathered through government regulations and PLN's internal strategy documents, synthesised through a SWOT/TOWS matrix. Using VRIO and value chain analysis, PLN has identified to possess two sustainable competitive advantages, and four temporary competitive advantages derived from its capabilities. This research proposes corporate level and business level strategy to achieve above-average return. Corporate level strategy proposed related-constraint diversification strategy and vertical integration to extend market power. Business level strategy results Integrated Cost Leadership/Differentiation Strategy and strategic diamond that provides roadmap of this program and capability development for PLN build utility-scale solar power plant independently.