Perpustakaan Digital ITB

This study investigates the intention of Indonesian consumers to use 3D modeling technology for fashion customization. With the rapid growth of the fashion industry and increasing consumer demands for personalized products, 3D modeling presents a novel opportunity to enhance online shopping experiences. This research applies the Technology Acceptance Model (TAM) to examine factors influencing consumer acceptance, specifically focusing on perceived usefulness and perceived ease of use. Data was collected through surveys and analyzed using quantitative methods, including regression analysis. The findings suggest that both perceived usefulness and ease of use significantly impact consumers' intentions to use 3D modeling technology in fashion. The study provides insights for fashion retailers on the potential benefits of integrating 3D modeling technology to meet consumer needs for customization and personalization, ultimately enhancing consumer satisfaction and business performance.