Perpustakaan Digital ITB

Electric vehicles are a form of technological change and become one alternative solutions for environmentally friend fuel vehicles in reducing environmental pollution. The adoption rate of electric vehicles in Indonesia is not too high, this is because public acceptance of technological changes to switch to using electric-based vehicles has not been fully achieved. Previous studies provide insight into the factors that influence individual behavior intention in using a technology, perceived value is one of the main factors that influence behavior intention by considering the benefits and risks aspects of technology into individual perceived value. The dimensions of perceived value are not only limited to the benefits and risks of technology, but can be seen from other values. This study aims to determine the influence of information and knowledge factors, people and cultural values on perceived value which will influence individual behavior intention in using electric vehicles products. The research method is carried out by distributing online surveys to the general public, the questions listed in the survey represent variables that will influence public acceptance of using electric vehicle products. The research data collected from 224 respondents were processed using Partial Least Square – Structural Equation Modelling (PLS-SEM). The results showed that perceived value is the main factor influencing behavior intention. The factors of interpersonal interactions, environmental awareness, product knowledge, and long-term orientation have a significant influence in influencing perceived value. The results of this study can provide implications for policy makers, energy source and infrastructure providers as well as the automotive industry as part of stakeholders related to electric vehicle products.