Perpustakaan Digital ITB

The article focuses on visual literacy and the use of images for visual communication. It notes that there is a need to consider combining oral and visual messages in studying communication-related issues. It discusses message design, as well as its sub-areas and its role for visual literacists. It provides a definition of design science, and explains the classification of design terminology such as Families at the top level, Genera at the next level, and species at the third level. It concludes that using images is critical to message design, and that the two concepts overlap one anothe