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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR X

Penulis : LUTHFAN WIDYANTO (NIM 19007128)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Drs. Herry Hudrasyah, MA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Marketing Communication, Boutique Guitar
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 10 Jul 2012

2010 TA PP LUTHFAN WIDYANTO 1-COVER.pdf

2010 TA PP LUTHFAN WIDYANTO 1-BAB 1.pdf
2010 TA PP LUTHFAN WIDYANTO 1-BAB 2.pdf
2010 TA PP LUTHFAN WIDYANTO 1-BAB 3.pdf
2010 TA PP LUTHFAN WIDYANTO 1-BAB 4.pdf
2010 TA PP LUTHFAN WIDYANTO 1-BAB 5.pdf
2010 TA PP LUTHFAN WIDYANTO 1-PUSTAKA.pdf

There are many points resulting from the analysis. In term of business competition landscape, X has many competitors but there are no local competitors that play in premium class just like X. It means that it will be differentiation compare to other luthier in Indonesia. X also has some strengths and weaknesses, as well as opportunities and threats. In general, people perception toward X brand is that its quality is very good but expensive in pricing. Besides that, the owner also admits that they also have some internal weaknesses other than marketing, which impact on operational and financial.

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