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EVALUATION OF X MART PERFORMANCE BASED ON CUSTOMER POINT OF VIEW

Penulis : IKROMU IBADILLAH (NIM 19007034)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Budi Permadi Iskandar, MSP.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Strengths and weaknesses, performance
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 05 Jul 2012

2010 TA PP IKROMU IBADILLAH 1-COVER.pdf

2010 TA PP IKROMU IBADILLAH 1-BAB 1.pdf
2010 TA PP IKROMU IBADILLAH 1-BAB 2.pdf
2010 TA PP IKROMU IBADILLAH 1-BAB 3.pdf
2010 TA PP IKROMU IBADILLAH 1-BAB 4.pdf
2010 TA PP IKROMU IBADILLAH 1-BAB 5.pdf
2010 TA PP IKROMU IBADILLAH 1-PUSTAKA.pdf

X mart is the new name of minimarket business after it changed its name for the first time as X minimarket to X minimart, and then it changed officially to Xmart after the first of its official opening store in 1999. After six years of developing franchise business, Xmart has grown its store more than 1200 stores in Java only. The number of Xmart store grows rapidly until nowadays. It causes other competitor to compete in this retail business. To compete in the world of retail business, Xmart needs to know strength and weaknesses of their firm. To know what are the strength and weaknesses of their performance, an observation and what consumer feel about Xmart, need to be conducted. In order to gain more customers, Xmart needs good performance to keep. For that reason this paper is written to know the strengths and weaknesses of Xmart and decide what actions need to take to keep and improve their performance.

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