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THE ANALYSIS OF CUSTOMER SATISFACTION

Penulis : DEAN PUTRA IRENA (NIM 19006016)
Kontributor / Dosen Pembimbing :
  • Pembimbing: DR. Mustika Sufiati Purwanegara, M.Sc.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Customer Satisfaction, Customer Satisfaction Factors, Standard Quality Regulation
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 20 Jun 2012

2009 TA PP DEAN PUTRA IRENA 1-COVER.pdf

2009 TA PP DEAN PUTRA IRENA 1-BAB 1.pdf
2009 TA PP DEAN PUTRA IRENA 1-BAB 2.pdf
2009 TA PP DEAN PUTRA IRENA 1-BAB 3.pdf
2009 TA PP DEAN PUTRA IRENA 1-BAB 4.pdf
2009 TA PP DEAN PUTRA IRENA 1-BAB 5.pdf
2009 TA PP DEAN PUTRA IRENA 1-PUSTAKA.pdf

This study aims to determine the effect of product quality and service quality toward customer satisfaction level of users of Vinilon brand. Objects in this study are the agents of PT. RVS located in Jakarta and its sub-agents and stores that are under the agent, with a total of 150 respondents that choose by using judgment sampling method by availability and hospitality of the respondents. Some aspects that measured are technical, delivery, payment, relationship, complaint, and benefit. From those aspects, will be analyzed which aspect that contribute highest contribution through consumer satisfaction from Vinilon user.

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