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IDENTIFICATION OF MALE CUSTOMERS' PERCEPTION AND EXPECTATION OF HAIR SALON

Penulis : ARINI S. F. TAYU (NIM 19006029)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dr. Mustika Sufiati Purwanegara
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Business Process, Perception, Expectation
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 18 Jun 2012

2009 TA PP ARINI F. TAYU 1-COVER.pdf

2009 TA PP ARINI F. TAYU 1-BAB 1.pdf
2009 TA PP ARINI F. TAYU 1-BAB 2.pdf
2009 TA PP ARINI F. TAYU 1-BAB 3.pdf
2009 TA PP ARINI F. TAYU 1-BAB 4.pdf
2009 TA PP ARINI F. TAYU 1-BAB 5.pdf
2009 TA PP ARINI F. TAYU 1-PUSTAKA.pdf

As the number of business grows, the competition level is also higher. In order to survive when doing business, a strategy should be built. What strategy should be taken on its business process is based on its customers, winning customers in this case can create winning for the business itself. To be able to grab customers there should be something that differentiate one business to another. The situation mentioned above is also going on the hair salon business. The competition has become tighter as the number of hair salon increases, so opportunities and other potential service should be analyzed. That is why in this research, the identification of male customers' perception and expectation are being studied, where male customers are seen is another opportunity in establishing stronger business.

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