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THE PROBABILITY OF EVENT SPONSORSHIP TOWARDS CONSUMERS WILLINGNESS TO BUY AND ATTRACTING NEW CONSUMER

Penulis : ADITYO MUSTAQIEM (NIM 19007073)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Drs. Herry Hudrasyah MA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Probability, Event Sponsorship, willingness to buy, attracting new consumer
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 21 Jun 2012

2010 TA PP ADITYO MUSTAQIEM 1-COVER.pdf

2010 TA PP ADITYO MUSTAQIEM 1-BAB 1.pdf
2010 TA PP ADITYO MUSTAQIEM 1-BAB 2.pdf
2010 TA PP ADITYO MUSTAQIEM 1-BAB 3.pdf
2010 TA PP ADITYO MUSTAQIEM 1-BAB 4.pdf
2010 TA PP ADITYO MUSTAQIEM 1-BAB 5.pdf
2010 TA PP ADITYO MUSTAQIEM 1-PUSTAKA.pdf

This research was conducted to find the probabilities of the event sponsorship towards PT X event sponsorship objectives. Some theories is used in this research such as Consumer-Based Brand Equity, Brand Building Blocks, Event Marketing or sponsorship purpose, Basic Probability Concept, and Classical Definition of Probability Concept.

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