Perpustakaan Digital ITB

Visual’ in ‘visual culture’ can be defined as “everything that is visual, functional, communicational and/or having aesthetic purpose produced, interpreted or formed by people” (Barnard, 2002; 34). Accordingly poster is not only a tool that transmits a message, information or that introduces or advertises a product but also a visual cultural element. Just like other visual cultural elements, poster as well is in interaction with the society. In this two way interaction while society's culture, political and social perceptions, level of education, aesthetic tastes influence the production process of the poster, the posters too influence and transform the society. Poster artists and designers are producing studies sometimes affected by the society that they are within, and also sometimes intentionally reflecting the culture of the society that they are addressing. In this context in this study, reflections of the Anatolian culture in poster designs will be examined with visual examples.