Perpustakaan Digital ITB

PT Waskita Beton Precast is a company which is engaged in concrete manufacture industry where business segment of PT Waskita Beton Precast is business segment precast and business segment ready mix. Along with the government policies to accelerate the infrastructure development in Indonesia and to be able to compete with the competitor in construction industry, the company has to do development periodically. Future market potential and also need of source of capital making the company make an initial public offering in September, 20 2016 by releasing a share 40% of the company. According to the calculations using DuPont Analysis, ROE decrease 65% in 2016 because there are decreasing in asset turnover which is decrease around 44% in 2016 and also decreasing in equity multiplier ratio which is decrease around 42% in 2016. While the net profit margin of the company remains the same in 2016. Based on the calculation, an improvement in asset turnover, net profit margin and also equity multiplier will increase the ROE ratio of the company. This research aims to purpose several strategy to improve ROE of the company, there are several strategy that can increase the ROE ratio of the company such as: increase net profit margin by lowering the COGS/sales rate to 75%, increase asset turnover ratio by decreasing revenue of the company to 27%, and increasing equity multiplier by issuing more debt rather than equity. Implementation of these strategy will increase the projected ROE of the company around 10% in 2017 and 19% in 2022.