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WEBSITE OPTIMIZATION AND BRAND MANAGEMENT AS INFLUENCING FACTORS IN MANAGING START UP ONLINE BUSINESS

Penulis : NERISSA ARVIANA (NIM 19006056)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Leo Aldianto, MSAE, MBA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : SMEs, internet, online stores, Spotlight, painted shoes, brand management
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 21 Jun 2012

2009 TA PP NERISSA ARVIANA 1-COVER.pdf

2009 TA PP NERISSA ARVIANA 1-BAB 1.pdf
2009 TA PP NERISSA ARVIANA 1-BAB 2.pdf
2009 TA PP NERISSA ARVIANA 1-BAB 3.pdf
2009 TA PP NERISSA ARVIANA 1-BAB 4.pdf
2009 TA PP NERISSA ARVIANA 1-BAB 5.pdf
2009 TA PP NERISSA ARVIANA 1-PUSTAKA.pdf

This research uses the exploratory research of historical data, depth interviews, and literature studies. Depth interviews are focusing to the owner of the company, staff, and consumers. This research was designed to see the effectiveness of the Web site as a core media and brand awareness level from Spotlight-based interviews, and Web site performance data from Google analytics. Results from the analysis indicate that the Web site does provide quite an effective performance. Meanwhile, in terms of marketing, consumers are still not particularly familiar with the existence of Spotlight as a brand.

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