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CORRELATION BETWEEN AUDIENCE DEMOGRAPHY WITH TV WATCHING HABIT IN BANDUNG AND JAKARTA

Penulis : AMALDA RAMDHANI (NIM 19006109)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Budi Permadi Iskandar MSP.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : TV Advertising, Demographic, Engagement, Frequency, TV Programs.
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 09 Des 2011

2009 TA PP AMALDA RAMDHANI 1-COVER.pdf

2009 TA PP AMALDA RAMDHANI 1-BAB 1.pdf
2009 TA PP AMALDA RAMDHANI 1-BAB 2.pdf
2009 TA PP AMALDA RAMDHANI 1-BAB 3.pdf
2009 TA PP AMALDA RAMDHANI 1-BAB 4.pdf
2009 TA PP AMALDA RAMDHANI 1-BAB 5.pdf
2009 TA PP AMALDA RAMDHANI 1-PUSTAKA.pdf

This final project identifies the audience behavior in watching television to map each segment preference in watching TV based on demographic such profession, gender, and age. The behavior includes frequency, duration, favorite channel, favorite show, and behavior towards TV advertising. The research only covers 10 TV stations which occur in Indonesia.

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