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A retail company has many goods to be sold. These goods usually make profit for the company, but on the other hand cause losses and high cost as well. One of the main problem is shrinkage. Most wanted goods are also the highest shrinkage. The management should make a decision regarding these highest goods. For example, the good is still be ordered but has to be inspected carefully and placed in a special place. Due to the limitaton of cost and other resources, company has to make a choice. Which good or product is selected to have a special attention. Profile Matching Method is choosen to decide this problem. By determining some aspects, value and rank of the aspects, one alternatif is choosen.