Perpustakaan Digital ITB
2010 TA PP BRIAN YOHANES WISESO 1-COVER.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-BAB 1.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-BAB 2.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-BAB 3.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-BAB 4.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-BAB 5.pdf
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2010 TA PP BRIAN YOHANES WISESO 1-PUSTAKA.pdf
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Marketing 2.0 is a brand new concept of marketing which take marketing world to a whole new level. This is a concept of marketing that utilize the capability of web 2.0 that can interact user from all places in one place. This concept has brought promotional marketing strategy in movie business to the next level. The movie producer can maximize the capability of web 2.0 to promote their movie. This research will proven if Marketing 2.0 is the new revolutionary way for Indonesian independent movie producer in Indonesia movie industry. Beside that, the result of this research will motivate all independent movie producer out there to go out and publish their art to public. As the result, this research show that Marketing 2.0 is the new wave of promotional marketing strategy that can be applied by all independent movie producer in order to enter the Indonesian movie market.