The activities of application comsumption and mobile internet had been increasing since connected devices such as Smartphone and touch-screen tablet are rising. The utilization of smartphone by the majority of mobile users become more than just talking but also increase the pace of mobile content consumption.
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The final assignment is to find a solution that make XYZ Company become market leader in Smartphone industry. Utilizing local application or local services can be new differentiator to win customer attention. The issue are how customer sees local application? will differentiating Smartphone with local application is a good strategy to win Smartphone market share? This research is very important to understand the possibility of local application as a new differentiator in Smartphone devices as one approach which involves literacy review and survey to potential customers.