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MEASURING THE INFLUENCE OF REFERENCE GROUP TOWARD THE USE OF HAND AND BODY LOTION AMONG TWEENAGE GIRLS IN BANDUNG

Penulis : ANANTOSSA ADI SATRIYA (NIM 19006082)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Budi Permadi Iskandar, MSP.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Tweenagers, Reference Group Influence. Decision To Buy.
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 09 Des 2011

2009 TA PP ANANTOSSA ADI SATRIYA 1-COVER.pdf

2009 TA PP ANANTOSSA ADI SATRIYA 1-BAB 1.pdf
2009 TA PP ANANTOSSA ADI SATRIYA 1-BAB 2.pdf
2009 TA PP ANANTOSSA ADI SATRIYA 1-BAB 3.pdf
2009 TA PP ANANTOSSA ADI SATRIYA 1-BAB 4.pdf
2009 TA PP ANANTOSSA ADI SATRIYA 1-BAB 5.pdf
2009 TA PP ANANTOSSA ADI SATRIYA 1-PUSTAKA.pdf

This study is done to find out how tweenagers in Indonesia be initiated, influenced and decided about which hand and body lotion product they would use. Reference group influence also becomes an important aspect to be studied because tweenagers are ranged after childhood but has not yet entered adulthood so it is important to know what kind of reference group that influence them in their decision using hand and body lotion product.

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