Perpustakaan Digital ITB

In the company's distributor in general, the data processing is to use information systems. The results of data processing are only used for documentation and reporting, even though such data can be obtained from information that could be used for wider purposes. One can note that the utilization of the special relationship between one type of item with other items frequently purchased together. Searching with Association Rules on Market Basket Analysis is useful to look for linkages between items. Then the company can bring both items to increase sales. One of the algorithms used for Market Basket Analysis is a CT-PRO with CFP-Tree data structure which is the development of the FP-Tree that uses the Bottom Up approach at this stage of mining. With the Data Mining techniques and searching with Association Rules will produce knowledge that will later be used by companies to develop strategies to increase point of sales.