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X BRAND PERFORMANCE ASSESSMENT BY USING BRAND BUILDING MODEL APPROACH

Penulis : SRI ANINDIANTI (NIM 19006007)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Ir. Harimukti Wandebori, MBA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Brand Building, Brand Performance
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 21 Jun 2012

2009 TA PP SRI ANINDIANTI 1-COVER.pdf

2009 TA PP SRI ANINDIANTI 1-BAB 1.pdf
2009 TA PP SRI ANINDIANTI 1-BAB 2.pdf
2009 TA PP SRI ANINDIANTI 1-BAB 3.pdf
2009 TA PP SRI ANINDIANTI 1-BAB 4.pdf
2009 TA PP SRI ANINDIANTI 1-BAB 5.pdf
2009 TA PP SRI ANINDIANTI 1-PUSTAKA.pdf

The objective of this research was to analyze current X Brand Performance by using Brand Building Model. The model consists of three dimensions, which are Positioning the Brand, Communicating the Brand Message, and Delivering the Brand Performance. This objective was done by comparing the factors influenced in reaching good performance of internet service brand performance according to internet users' perspectives and how customers perceived X in performing those factors. In each of dimensions, X Brand should make an excellent performance to achieve strong brand.

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