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INCREASING THE PROBABILITY OF SUCCESS IN MANAGING SMALL BUSINESS WITHIN THE SCOPE OF START UP COMPANY

Penulis : ALEXANDER BIMO ARY WIBOWO SOETJIPTO (NIM 19006027)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Leo Aldianto, MSAE, MBA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : small business, growth, start-up company, Breakthrough Model
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 18 Jun 2012

2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-COVER.pdf

2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-BAB 1.pdf
2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-BAB 2.pdf
2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-BAB 3.pdf
2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-BAB 4.pdf
2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-BAB 5.pdf
2009 TA PP ALEXANDER BIMO ARY WIBOWO SOETJIPTO 1-PUSTAKA.pdf

This paper focuses on factors that affecting the growth of Small Medium Enterprise (SME). The aim was to identify the basic of startup SME growth because there was a growth barrier that was shown by the startup SME failure rates up to 90% in 18 years. The research uses the case study research that were prepared using the collection of primary data using multiple methods such as interviews, observations, and documents. Data analysis was holistic description and search for a single theme using the Breakthrough Model developed by McFarland.

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