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INOVOJECT MARKET PENETRATION STRATEGY OF PFIZER ANIMAL HEALTH

Penulis : RIO GRANDA (NIM: 29107189)
Kontributor / Dosen Pembimbing :
  • Pembimbing : Dr. Ir. Mohammad Toha
Jenis Koleksi : Tesis
Tahun Terbit :
Penerbit :
Fakultas :
Subjek :
Kata Kunci : in ovo technology, segmentation, market penetration, implementation plan
Sumber :
Staf Input/Edit :   Irwan Sofiyan
File : 6 file
Tanggal Input : 14 Des 2011

2010 TS PP RIO GRANDA 1-COVER.pdf

2010 TS PP RIO GRANDA 1-BAB 1.pdf
2010 TS PP RIO GRANDA 1-BAB 2.pdf
2010 TS PP RIO GRANDA 1-BAB 3.pdf
2010 TS PP RIO GRANDA 1-BAB 4.pdf
2010 TS PP RIO GRANDA 1-PUSTAKA.pdf

This final project use the methodology by geographical segmentation and company or organization size. By using the two methods, can generate market segment for the in ovo business. After discover the segment penetration strategy must be executed. The outcomes of penetration strategy is implementation plan.

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