2018_EJRNL_PP_CHIA-CHEN_LU_1.pdf
Terbatas Noor Pujiati.,S.Sos
» ITB
Terbatas Noor Pujiati.,S.Sos
» ITB
Environmental experience can enhance the ideas of design students. Thus, this
type of experience may interfere with the influence of design students’ cognitive style on
creativity. The aim of this study was to examine the influence of environmental experience
on the relationship between innovative cognitive style and industrial design students’
creative outcomes. The environmental experience was measured according to the total
scores of the five components of sense, feel, think, act, and relate on the basis of Schmitt’s
strategic experience modules. The cognitive styles were measured using Kirton’s adap-
tion–innovation inventory, and creative works were assessed through the consensus
assessment technique, which was employed by three experts. Through a field experiment
and survey investigation, the analysis indicated that innovative cognitive style significantly
and positively influenced creativity, but this only occurred when student was accompanied
with a low degree of environmental experience (i.e., a student had a low score for envi-
ronmental experience); as the student attained a high degree of environmental experience,
the influence of innovative cognitive style on creativity became weakened. The experi-
ential media suggested that the natural elements, cultural history, group travel, and narrator
effectively diversified the experiences of the students and enhanced creative thinking. This
paper suggests providing increased stimulation of environmental experience prior to
instructing design students to engage in creative activity. Environmental experience can
benefit students by enhancing their creativity.