2018_EJRNL_PP_PANG-LO_LIU_1.pdf
Terbatas  Noor Pujiati.,S.Sos
» Gedung UPT Perpustakaan
Terbatas  Noor Pujiati.,S.Sos
» Gedung UPT Perpustakaan
This study aims to probe into the influence of new product design and new product development
process management on development performance. The research finding demonstrates
that product design reveals positive and significant influence on new product development
performance. Through statistical analysis, this study finds that companies in Taiwan
value new product design. When companies value it more, they tend to have better new
product development performance. With regard to the relation between new product development
process management and new product development performance, the empirical results
demonstrate that companies would pay more attention on new product development process
management. With regard to new product idea and assessment, concept design and development,
product function test and mass production in the market, through statistical analysis,
this study finds that companies that value process management of new product development
tend to have better new product development performance. As to the influence of new product
design and new product process management on new product development performance,
statistical analysis result demonstrates that the integration between new product design valued
by companies in Taiwan and development process management would lead to significantly
positive influence on new product development performance of the companies.