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THE EFFECT OF ADVERTISING ON CORPORATE SOCIAL RESPONSIBILITY TOWARDS CONSUMERS INTENTION TO BUY

Penulis : ANDRIAR TRIAGUSAZHARY (NIM 19006013)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Drs. Herry Hudrasyah, MA.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Value based marketing, advertising of corporate social responsibility, intention to buy.
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 18 Jun 2012

2009 TA PP ANDRIAR TRIAGUSAZHARY 1-COVER.pdf

2009 TA PP ANDRIAR TRIAGUSAZHARY 1-BAB 1.pdf
2009 TA PP ANDRIAR TRIAGUSAZHARY 1-BAB 2.pdf
2009 TA PP ANDRIAR TRIAGUSAZHARY 1-BAB 3.pdf
2009 TA PP ANDRIAR TRIAGUSAZHARY 1-BAB 4.pdf
2009 TA PP ANDRIAR TRIAGUSAZHARY 1-BAB 5.pdf
2009 TA PP ANDRIAR TRIAGUSAZHARY 1-PUSTAKA.pdf

In business world, marketing strategy is one of the most important factors and by the running of time it always develop and adapt. Advertising of corporate social responsibility program is a part of value based marketing strategy which categorized as new strategy to be implemented in Indonesia. The main purpose of this strategy is achieve sustainable profitability company.

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