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THE ROLE OF INNOVATIVE SELLING CONCEPT TO THE SUCCESS OF SMALL BUSINESS

Penulis : ADRIAN PRAMBUDI (NIM: 19006125)
Kontributor / Dosen Pembimbing :
  • Pembimbing: Dwi Larso, Ph.D.
Jenis Koleksi : Tugas Akhir
Tahun Terbit :
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Innovative Selling, Small Business, Business Success
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 09 Des 2011

2009 TA PP ADRIAN PRAMBUDI 1-COVER.pdf

2009 TA PP ADRIAN PRAMBUDI 1-BAB 1.pdf
2009 TA PP ADRIAN PRAMBUDI 1-BAB 2.pdf
2009 TA PP ADRIAN PRAMBUDI 1-BAB 3.pdf
2009 TA PP ADRIAN PRAMBUDI 1-BAB 4.pdf
2009 TA PP ADRIAN PRAMBUDI 1-BAB 5.pdf
2009 TA PP ADRIAN PRAMBUDI 1-PUSTAKA.pdf

In this final paper, the role of innovative selling which can be generated through salesperson's action to the success of small business was discussed. The innovative selling concept is a concept of selling that found by Stephen Shapiro which is the professional advicer for sales problem. This concept said that the most effective selling concept is by increasing the approachment of customer. The other concept that used by writer is Small Business Success concept. This Innovative Selling Concept will be compared to the success of small business criteria, in order to solve the problem statment.

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