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A comprehensive business strategic formulation is necessary for a company to win or to survive in getting-tougher business competition. A companys management, therefore, must broaden their horizon on business competition by changing their perspective from focusing only on “rivalry among existing firms to take into account other four forces as mentioned by Porter. The Porter five forces are much affected by the changes in societal environment such as politic, law & legal, economy, technology, and demography. This reality shows us that addressing Porter five forces wont be enough since we should also consider societal environment affecting the forces to produce comprehensive business strategy.