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ANALYZING MARKET ORIENTATION IN INDONESIAN AIRLINES INDUSTRY : AN INDUSTRY ANALYSIS USING MARKOR SCALE

Penulis : Hardi Pramudia (NIM 190 04 090)
Kontributor / Dosen Pembimbing :
  • Pembimbing : Budi Permadi Iskandar, Ir. MPA. Scanner : Novian Kurniawan
Jenis Koleksi : Tugas Akhir
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen
Subjek :
Kata Kunci : Market Orientation, MARKOR Scale, Indonesian Airlines Industry, Intelligence Generation, Intelligence Dissemination, Responsiveness
Sumber :
Staf Input/Edit :   Vika Anastasya Kovariansi
File : 7 file
Tanggal Input : 19 Jun 2012

2007 TA PP HARDI PRAMUDIA 1-COVER.pdf

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2007 TA PP HARDI PRAMUDIA 1-BAB1.pdf
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2007 TA PP HARDI PRAMUDIA 1-BAB2.pdf
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2007 TA PP HARDI PRAMUDIA 1-BAB3.pdf
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2007 TA PP HARDI PRAMUDIA 1-BAB4.pdf
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2007 TA PP HARDI PRAMUDIA 1-BAB5.pdf
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2007 TA PP HARDI PRAMUDIA 1-PUSTAKA.pdf
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Abstract : This study investigates the market orientation in Indonesian airlines industry. Questionnaires were sent to 20 senior executives in 5 Airlines Company. A Kohli, Jaworski and Kumars Market Orientation Scale was adopted to measure the dimension of market orientation. Findings indicate that most of Indonesian Airlines Company already has relatively strong market orientation. Event though the data analysis summarizes the relatively sufficient result, the interview process indicates different result comparing with the interview session. Interviews are held to verify the statements answered in questionnaires. The result shows a range of variable responded in questionnaire could be indicates as normative statement. Interview revealed event though the score is relatively strong, some statements emerged the negative support of the questioners result.

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