Tourism development can be observed through analysing the fluctuation and
improvement of life quality, either of visitors and/or local community. In order to
determine its development however, it requires a descriptive and analytical
estimation towards tourism resources of the destination. This research specifically
aimed toward the local level of the issue i.e. community awareness. It was
designated to analyse the visiting behaviour of Bandung citizens in visiting some
tourism destinations with respect to the awareness level they perceived. Two main
objectives were to explore the positioning of Bandung as tourism destination and
to observe the effect of community awareness towards visitation. We integrated
statistics and semi-structured interview to obtain positioning, meanwhile Agentbased
Modelling was performed to observe the visiting pattern. The findings
indicated the need of awareness perceived by Bandung citizens followed by its
positive impact on the visitation in Bandung City.