Article Details

CHOICE IN COMPUTER-MEDIATED ENVIRONMENTS

Oleh   RUSSELL S. WINER [-]
Kontributor / Dosen Pembimbing : JOHN DEIGHTON, SUNIL GUPTA
Jenis Koleksi : Jurnal elektronik
Penerbit : Lain-lain
Fakultas :
Subjek :
Kata Kunci : consumer choice, Internet
Sumber : Springer
Staf Input/Edit : Irwan Sofiyan  
File : 1 file
Tanggal Input : 2020-05-13 23:26:28

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1997 JRNL PP RUSSELL S. WINER - 1.pdf

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In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this paper, we examine the potential research issues associated with CMEs in ?ve areas: (1) decision processes, (2) advertising and communications, (3) brand choice, (4) brand communities, and (5) pricing.