2017 EJRNL PP Kulaporn Hiranburana - 1.pdf?
Terbatas Irwan Sofiyan
» ITB
Terbatas Irwan Sofiyan
» ITB
A number of features of business discourse in English in a Thai workplace, for example, in
e-mail memos, are integral to modern business operations. In this study, a questionnaire
was used to find the important situations in which English is used in business communication.
For this purpose, Thai businesses were requested to provide samples of written
business correspondencedmostly e-mails in English. These e-mails were examined using
genre analysis to identify typical moves and steps in order to understand the use of English
at the linguistic and discourse levels. Genre can be defined as a class of communicative
events, with the members sharing some set of communicative purposes. Interviews were
also conducted to gather data in order to describe in-depth, the nature of English language
communication and possible problems arising in a Thai business context. The findings
showed that despite a large number of errors in usage in the English samples, they rarely
caused problems with the running of the business as Thai communicators employed a
move/step structure in their e-mails and other communications strategies including
follow-up inquiries for clarification. Pedagogical implications are discussed.