digilib@itb.ac.id +62 812 2508 8800

2009 TA PP SRI ANNISA SHALIYASIH 1-COVER.pdf

File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-BAB 1.pdf
File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-BAB 2.pdf
File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-BAB 3.pdf
File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-BAB 4.pdf
File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-BAB 5.pdf
File tidak tersedia

2009 TA PP SRI ANNISA SHALIYASIH 1-PUSTAKA.pdf
File tidak tersedia

This research has an objective which is to know whether the Sinyal Kuat campaign can create a good image of Indosat product in consumers' mind through their perception or not. If the consumers do believe in the campaign, so it means that the company successfully achieves their goals. In doing this research, literature study and exploratory research are done to gather detail information. Literature study becomes the method to gather theoretical framework that can support this research. Interview with PT. X will be conducted to gain detail information about Sinyal Kuat campaign. For knowing the current consumers' perception about Sinyal Kuat campaign and their relationship with the campaign, the questionnaire will be conducted.