Article Details

ASSESSING X PLATE BRANDING EFFECTIVENESS FROM CUSTOMER'S PERSPECTIVE

Oleh   R. DHEA SEKAR PRIMANDITA (NIM 19007091); Pembimbing: Dr. Reza Ashari Nasution
Kontributor / Dosen Pembimbing : Pembimbing: Dr. Reza Ashari Nasution
Jenis Koleksi : S1-Tugas Akhir
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen (SBM)
Subjek :
Kata Kunci : Brand equity, branding, industrial market
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi  
File : 7 file
Tanggal Input : 2012-07-23 11:32:40

This research was done to examine the extension of X Plate branding role in the market according to customers' point of view; whether the customers find that X Plate guarantee the originality of PT. X products, the customers' perception about X Plate brand, and find the influence of the new brand on customer interests to purchase the plate from X. Qualitative Research methodology is used to gather customers' deep perception about branding program in PT. X. The research was done through interviewing 5 companies which are the customers of PT. X and have purchased X Plate. The data gathered consists of the interview results from each company then will be analyzed through content analysis for each company then the overall analysis will be gotten by pattern analysis.